Targets Marketing Strategy Essay Example | Topics and Well Written Essays - 1250 words - 1

Targets Marketing Strategy - Essay Example This paper declares that Kotler defined marketing information system (MIS) as â€Å"a continuing and interacting structure of people, equipment and procedures to gather, sort, analyze, evaluate, and distribute pertinent, timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation and control†. It means that MIS is all about gathering useful customer data that can be useful on the part of the managers when making important marketing decisions, planning, organizing, coordinating, and controlling significant marketing activities. According to the paper in the case of Target, the use of MIS has a significant impact over the development of its marketing research and market segmentation strategy. Since Target’s prospective customers are the pregnant women, the customer information gathered by the company’s MIS enabled the manager learn more about its target consumers’ product preferences, specific wants, and purchasing habits and behavior. By tracking down the buyers’ history of purchasing habit, the company was able to forecast specific products that are suitable for the specific needs of its valued customers. In general, keeping the company’s target consumers satisfied with the products they purchase from a retailing company is one of the main factors behind the success of Target. To ensure that the company’s prospective buyers will remain loyal with the brand, Target decided to market its consumers’ products using market segmentation and the marketing mix.

Policy evaluation and analysis Research Paper Example | Topics and Well Written Essays - 2000 words

Policy evaluation and analysis - Research Paper Example Canada is definitely a vast country that has a diverse climate. This makes the effects of climate change practically the more important.   The Canadian government supports attempts to protect their environment and of the entire globe through certain developed programs and policies, conducted scientific research as well as working closely with the provinces, territories, other government departments and international partners so as to fight against the problem climate change. The November 4, 2013 project of oil sands in Saskatchewan and Alberta are the main reason on which Canada continues to consistently increase carbon dioxide output which is in total contradiction in regard to its promises that it made at Copenhagen by 2009. This information originates from the recent Environment Canada- the National Inventory Report about the greenhouse gas sinks and sources that was submitted to UN Framework Convention about Climate Change in 2013. The contribution of Canada to global carbon dioxide gas emissions is in overall, not that significant since it`s, in fact, amounting to a mere 2%. However, in regard to the per capita contributions, the country produces over 20 tons which is one of the highest in the globe. By the time Canada was committing itself at Copenhagen that it was to reduce its own emissions to about 17%, that was below the 2005 levels, by 2020, with United States making the same commitment, Canada had realized a decreases in their overall carbon dioxide gases from the peak of about 750 megatons by 2007 to about 690 megatons in 2009. However, since 2009 Canadas carbon dioxide gas emissions have always trended upward. Currently, the report says that aggregate emissions of carbon dioxide gases are standing at 702 megatons. Climate change is indeed a global problem that comes with global consequences. By  2006, temperature warmer-than-average was recorded across the globe for the period of  30th

1.Since Country A has a higher GDP than Country B then this must mean Essay - 2

1.Since Country A has a higher GDP than Country B then this must mean the residents of Country A are better off in terms of economic welfare. Discuss - Essay Example GDP also shows the productivity of a nation. Countries like China and India have better GDP rate compared to U.S. as per the latest studies. The recent television reports has shown that the American secret agency has submitted a report to the Bush government that India and China will become super powers within 20 years. â€Å"The monetary value of all the finished goods and services produced within a countrys borders in a specific time period, though GDP is usually calculated on an annual basis. It includes all of private and public  consumption, government outlays, investments and exports less imports that occur within a defined territory. From the above definition it is clear that if a country produces maximum finished goods within a time span (normally 1 year) the GDP will increases. From the above equation it is clear that GDP will increase when the consumer spending, government spending and sum of country’s business spending increases. The GDP will also increase when exports exceeds the imports (NX value). Now we can try to analyze GDP a little more deeply by studying the GDP rate of two countries; one with higher GDP rate and another with lower GDP rate. GDP incorporates many of the economic indicators of a country such as retail sales, personal consumption and wholesale inventories etc. â€Å"The general consensus is that 2.5-3.5% per year growth in real GDP is the range of best overall benefit; enough to provide for corporate profit and jobs growth yet moderate enough to not incite undue inflationary concerns. If the economy is just coming out of recession, it is  OK for the GDP figure to jump into th e 6-8% range briefly, but investors will look for the long-term rate to stay near the 3% level. The general definition of an economic recession is two consecutive quarters of negative GDP growth, which last occurred in the United States in 2001.  (Ryan Barnes). GDP is concerned with the region in which income is generated. It is the market value of