Marketing Director For Bright House Networks - 983 Words

Colleen Dillaway is a Sales and Marketing director for Bright House Networks. She has over 15 years of experience managing, public relations, and sales channels. She has crisis-management skills and media relations. She has a history working with ABC, CBS, NBC, and FOX news. Dillaway showed the class commercials for Bright House and explained the approaches that were taken to reach different customers. I will apply the concepts Dillaway used and apply them to our textbook. In chapter 13 Public Relations and Marketing is the main focus. Marketing is the process of researching, creating, refining, and promoting a product or service and distributing that product or service to targeted consumers (pg. 402-3). Public relations are the values-driven management of relationships between an organization and the publics that can affect its success (pg.403). Dillaway had to collect research to better understand how to gain and keep customers. In the process of her research she was also able to b etter advertise Bright House services as well. For example, Dillaway informed the class how Bright House created a commercial to aim directly at Bakersfield customers in doing this the commercial was filmed here. Chapter 13 also defines advertising as controlled media in an attempt to influence the actions of targeted publics. Going back to the Bakersfield commercial, we can see the that the targeted publics was Bakersfield consumers. Miranda Whitworth is the Marketing Manager for Kern FederalShow MoreRelatedDunkin Donuts Plan6411 Words   |  26 PagesDUNKIN’ DONUTS Fall 2006  ® The Bright Agency The Bright Agency Roger Bright- Account Executive Sara Smith- Ad Copy Director Ashley Edwards- Art Director Michelle Taube- Media Director Katie Briggs- IMC Media Sales Director Jennifer Garriques- Research Director Robert Compton- Research Director Executive Summary Our campaign with Dunkin’ Donuts sets out to re-brand the company, reflective of a company that s expanding. The campaign allots $35,000,000 for the course of a calendarRead MoreManagerial Analysis : Ulta Beauty Corporation1682 Words   |  7 Pages Ulta Beauty has produced a shop that is designed to fulfil all of the cosmetic needs of its customers. Each location across the country stock a distinctive blend of more than 20,000 esteemed cosmetic products prearranged by classification in a bright, open-space environment. Additionally, products are organized in a self-service exhibit. Each location also has full-service boutiques that encourages customers to appreciate learning different products and services. Ulta Beauty continues to striveRead MoreMarketing Analysis : Marketing And Sales2488 Words   |  10 PagesAs I grew older and learned more about the business world and what it had to offer, I instantly grew interest in the marketing field. The other majors seemed t oo boring and dealt with too many numbers, I enjoyed the aspect of marketing and how creative you can get with it while interacting with many other people. Marketing and Sales is something that I have wanted to do for a few years now after growing up and seeing my Dad in that field, and now seeing my brother develop in that field. I love theRead MoreOnline Banking One Bank Bd5401 Words   |  22 Pagescustomers overall understanding about the quality of service of ONE BANK LTD. Secondary data To collect the secondary data I had to depend on the various libraries. Thus the secondary data that used in the project was taken from different books on marketing, TQM; strategic management etc. different journals regarding strategic issues were used to support the theory and logic. And at the same time newspapers were also used for various information. Many website also used to collect different data. Read More Business Proposal to Implement New IT Infastructure Essay4595 Words   |  19 Pagesvocal, pictorial, textual and numerical, etc. As a result, the company can benefits with high speed and more accurate processing of information for administrative and control purposes. Furthermore, Computers are often grouped into local or wide area network for communication among themselves, for example, the Internet and the Intranet this allows data to be transmitted from one place to another during the course of routine business activities. 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From the beginning, Alibaba considered as a platform for trading of small and medium-sized enterprises, as well as a network of online sales. In November 2007, has been exhibited in Hong Kong. Alibaba Group operates five subsidiaries: †¢ Alibaba.com - Public trading company (the company whose shares and securities are admitted for free trade on stock exchangesRead MoreEssay about Volcom Strategic Audit8625 Words   |  35 Pagescompany’s core values speak volumes about their marketing and sales goals and objectives. The Volcom philosophy, stated as, â€Å"youth against establishment†, implies that their aim is, at the very least, different from normal capitalist â€Å"Free Trade† established ways and means, and their history highlights the differences. The new Volcom â€Å"New Future† initiative is an example of their sales and marketing direction. 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Slavery was defined as the permanentRead MoreMarketing Strategies of Godrej6674 Words   |  27 PagesGodrej Marketing strategies of Godrej UNIT-1 INTRODUCTION Marketing is defined by American Marketing Association [AMA] as â€Å"the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.† Broadly â€Å"marketing is a social and managerial process by which individuals and organizations obtain what they want through creating and exchanging value with others.† Marketing has always

The History Of Hiv And Aids Essay - 2469 Words

The History of HIV and AIDS In the 1980s, a mysterious disease began to take the lives of Americans. With the cause unknown, a fear grew among Americans. An unusually high rate of people was becoming sick with strange and rare diseases. When experimental treatments failed to work, people died. This mysterious disease is what we now know as HIV–Human Immunodeficiency Virus. In the past thirty-five years, the HIV has taken many turns in history. Although we do not hear about HIV and AIDS now, it is still a prevalent issue in the United States and in the world. In 1981, mysterious cases of opportunistic infections began appearing in clusters (â€Å"Timeline†). An opportunistic infection is an unusual infection that appears in people with a weakened immune system (Ojikutu). One disease, pneumocystis carinii pneumonia, surfaced in five gay men living in Los Angeles. Another disease, a rare cancer called Kaposi’s sarcoma appeared in patients in both New York and Los An geles. 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What Is a Linear Programming Problem Free Essays

Linear Programming is a mathematical technique useful for allocation of scarce or limited resources to several competing activities on the basis of given criterion of optimality. The usefulness of linear programming as a tool for optimal decision-making on resource allocation, is based on its applicability to many diversified decision problems. The effective use and application requires, as on its applicability to many diversified decision problems. We will write a custom essay sample on What Is a Linear Programming Problem or any similar topic only for you Order Now The effective use and application requires, as a first step, the mathematical formulation of an LP model, when the problem is presented in words. Steps of linear programming model formulation are summarized as follows : STEP 1 : Identify the Decision Variables a) Express each constraint in words. For this you should first see whether the constraint is of the form gt;/ (at least as large as), of the form lt; (no larger than) or of the form = (exactly equal to) b) You should then verbally express the objective function c) Steps (a) and (b) should then allow you to verbally identify the decision variables If there are several decision alternatives available , then in order to identify the decision variables you need to ask yourself the question – what decisions must be made in order to optimize the objective function ? Having accomplished step 1(a) through (c) decide the symbolic notation for the decision variables and specify units of measurement. Such specification of units of measurement would help in interpreting the final solution of the LP problem . STEP 2 : Identify the Problem Data For solving a problem, we need to identify the problem data so as to provide the actual values for the decision variables. For this,†¦ How to cite What Is a Linear Programming Problem, Papers

Health Care Policy And Politics Example For Students

Health Care Policy And Politics Interest group-people who share the same interest directly with political processes Factions-special interests, pressure groups, or organized interests †¢ Development of interest groups o James Madison’s The Federalist No. 10 (1787) ï‚ § Republic ï‚ § â€Å"The best wisdom is to control the effects of interest groups† ï‚ § Interest group roots fall back on the constitution and the birth of the American version of democracy o Alexis de Tocqueville, French philosopher and politician †¢ Functions and methods of influence o Lobbying- â€Å"direct influence of public officials and ultimately an influence on their decisions or legislation† o Grass Roots Mobilization- â€Å"indirectly influencing officials through constituency contract† o Electoral Influence-â€Å"can be considered the primary prevention of policymaking because it is important activity that precedes policy work.† o Shaping public opinion- overlaps with electoral influence and grassroots mobilization; it involves issue advocacy and public percuasion, similar to campaigning for an issue †¢ Landscape of contemporary health care interest groups o American Nurses Association represented since 1974 represents as (ANA) goal- â€Å"improvement of the healthcare system in the United States† o ANA members endorsed decisions that are formulated from ANA policy focuses and not on a candidate’s party. †¢ Assessing value and considering involvement o Through involvement within interest groups nurses have capabilities of networking, engaging learning opportunities, and to improve patient care o Advocating to the highest level for all patients o Building on previous experiences and working as a team †¢ Framework for assessing Interest groups Eight Factors to consider when looking into an interest group o Efficiency-How does the group support, advocate and protect members? o Effectiveness-What are the accomplishments and outcomes the interest group focuses within? o Values- What is important to you as well as the group? Is there a connection between your passions as well beliefs within the group? o Tactics- What methods and tools are used within the group? o Visibility and responsiveness- How does social engagement and interaction affect members? o Perception- What influences of other individuals affect members? What concerns do members have to be aware of? o Costs-What are the financial contingencies members need to be aware of? o Benefits-How can members grow, succeed and make a difference among communities? †¢ Summary o Interest groups provide numerous networking opportunities o Health care policy decision topics discussions o Benefits from interest groups discuss current topics/ issues, challenges and solutions o I challenge each of you to get involved within a nursing organization 82 Current Issues in Nursing Associations Associations- â€Å"groups of people who have joined together to pursue a common purpose or goal† Registered Nurses achieve support from associations with important discussions related to compensation, hours of employment in relation to the force of labor laws, prescriptive authority, safe environments, and patient staffing ratios. â€Å"Many of these organizations advocate for nurses and nursing in a particular area of interest. Most also advocate for patients.† †¢ Nursing’s professional organizations o Membership ï‚ § Nursing associations bring benefits to public policy †¢ â€Å"Although public policy is already expensive and time consuming for organizations, much more effort is needed in helping nurses understand how this improves practice and income.† ï‚ § Why do nurses not join associations? †¢ â€Å"Nobody asked me† ï‚ § Reasons why nurses join associations †¢ Two primary reasons: networking information to build upon ï‚ § Membership retention issue among nursing organizations †¢ Economic expenses such as membership dues are not always covered by employers and then come back to nurses directly o Advocacy ï‚ § Nursing organizations advocate for nurses by funding from nursing dues or contributions to be active in congress and state legislation decision making †¢ Specifically, political action at federal and state agencies o Examples code of ethics, credentialing, working with groups with similar concerns o Leadership ï‚ § Leadership brings a commitment as well as purpose to an organization as opportunities provide privileges to grow and make a difference ï‚ § â€Å"Volunteers are the life-blood of organizations and provide countless hours in advancing the mission† ï‚ § Future in addition to present leadership numbers are a concern for many organizations due to commitments of families, personal life, work and financial constraints. †¢ Summary o 83 Professional Nursing Associations: Meeting needs of Nurses and the profession †¢ Evolution of Nursing Organizations o First Nursing Organization ï‚ § â€Å"late nineteenth and early twentieth centuries† ï‚ § â€Å"Royal British Nursing Association† ï‚ § Came about from â€Å"alumnae associations, nursing schools and alumnae groups† †¢ Nursing organizations and today’s nurses o Over 120 specialty nursing associations in the United States o Discuss current and future health concerns ï‚ § An example of The Code of Ethics for Nurses (ANA) †¢ â€Å"The professional of nursing, as represented by associations and their members, is responsible for articulating nursing values form maintaining the integrity of the profession and its, practice and for the shaping social policy. (p.24) †¢ The relationship of associations and their members â€Å"Nursing associations need members, and nurses need associations† With health care always changing it is important to have support from an association as well as continue to support one another within the nursing profession. o Member benefits: Gain knowledge, education, information, friendships, networking, volunteer prospects, project opportunities, professional engagement as well as advancement. o Educational resources: Achieving new knowledge to enriching nursing skills/practice and direct patient care. o Career advancement: Volunteering as well as joining as a member provides resume building, leadership, and mentor professional development. o Antidote to compassion stress and fatigue: â€Å"Nurses who participate in association conference or who use association-sponsored networking tools report feeling professionally supported and invigorated as an outcome of these collegial interactions (Sadovich, 2005)† o Professional satisfaction: Building relationships as well as friendships within a profession organization allows personal professional achievements through continually growing as an individual. o Leadership development: Imperative for nurses to build knowledge among each other, allows for experience in communication, skills and teamwork. †¢ Where and When To Volunteer o Choosing Which Organization To Join ï‚ § Giving back throughout communities brings personal satisfaction and positive gratititude o When To Join and How To Volunteer ï‚ § Personal choice based on professional goals and interest †¢ Organizational Structure-What makes the organization what iti is? Understand the Mission. Does the organization support my values and beliefs? †¢ Bylaws- â€Å"rule book† Keep in mind bylaws â€Å"outline the purpose of the organization† †¢ Governance Policies- Provide possibly for appropriate and not appropriate changes based on organization values Huck finn Essay Thesis89 Taking Action The Virginia Nursing Kitchen Cabinet o Kitchen Cabinet Mission ï‚ § Founded by: Legislative Coalition of Virginia Nurses Association ï‚ § Promote awareness to candidates regarding nursing profession shortage, advise resolutions, effect political campaigns and transform public policy ï‚ § 90 The Politics of Pharmaceutical Industry †¢ Medications Demands on patients o Values Conflict ï‚ § Increase profits †¢ New medications †¢ Demands for current medications o Detailing-â€Å"combines education-like activity with traditional advertising† ï‚ § It was estimated in 2005, â€Å"6.8 billion dollars or 22% of promotion spending† departed toward detailing †¢ Along with, â€Å"18.4 billion or 58% of promotion spending went to free drug samples† †¢ Public concerns o â€Å"The public wants treatment to be based solely on a clinical assessment of the patient’s best interests, not on personal or monetary considerations tied to specific medications, but industry promotion is designed to sell particular drugs in service of the company’s primary goal of profitability† Discussion Questions What is one of your biggest concerns as you further your education in regards to advanced practice roles as an educator or as a nurse practitioner in relation to policy and politics? How has or will a nursing organization you have joined or are considering to join influenced your current nursing practice? What do you hope to get out of the nursing organization experience? Where do you see Pharmaceutical Industry in 5, 10 and 20 years from today? What do you hope comes in the future? How will the patient experience be influenced?